DHF Tyres : Turning stagnant growth into a scalable lead machine.
#FacebookLeadGeneration #GoogleAds #PRStrategy #ConsumerProfiling #CRMAutomation
Homeschool Academy Tutoring : From Invisible to In-Demand
The Challenge :
A great tutoring product lost in a crowded market.
Homeschool Academy Tutoring (HAT) came to Tamed Marketing with a clear problem: despite offering an exceptional, affordable group tutoring model for homeschooling families across Australia, they were generating almost no leads. The homeschooling education space is highly competitive, and without clear differentiation or a targeted digital presence, HAT was invisible to the very families they were built to serve.
The challenge wasn't the product. The pricing was compelling, the curriculum was strong, and the demand for homeschooling support was growing. The gap was positioning, targeting, and pipeline. HAT needed a strategy that could break through the noise — and a machine to turn attention into enrolled students.
The challenge wasn't the product. The pricing was compelling, the curriculum was strong, and the demand for homeschooling support was growing. The gap was positioning, targeting, and pipeline. HAT needed a strategy that could break through the noise — and a machine to turn attention into enrolled students.
The Strategy :
We built the machine. They filled the classrooms.
Tamed Marketing designed a full-funnel digital strategy built around three core pillars: a high-impact PR-led creative approach using a national media appearance to generate trust and credibility at scale; hyper-targeted Facebook Lead Generation informed by deep consumer profiling; and Google Ads to capture bottom-of-funnel intent and ensure no warm lead was left behind. Every lead flowed into a custom-built automated CRM spreadsheet — giving the HAT team full visibility from enquiry to enrolment.
Facebook Lead Generation
Precisely targeted campaigns built around a detailed consumer profile of Australian homeschooling families — capturing high-intent leads directly inside Facebook at scale.
Google Ads + Full Funnel
Search campaigns targeting families actively researching homeschooling tutoring options — ensuring HAT appeared at every stage of the decision journey.
PR Strategy & CRM Automation
A national Current Affairs media feature provided broadcast-quality video creative that supercharged ad performance. A custom lead tracking spreadsheet acted as a CRM — giving the client full real-time visibility.
Channel Deep Dive :
Facebook Lead Generation.
The foundation of HAT's lead generation was a Facebook campaign built on a clear consumer profile. Before a single ad went live, Tamed conducted deep consumer profiling to identify the exact psychographic and demographic makeup of Australian homeschooling families — their motivations, pain points, income brackets, and media behaviour. This insight directly shaped every element of targeting, creative, and copy.
Rather than broad awareness campaigns, we ran lead-capture ads that allowed families to express interest and submit their details without ever leaving Facebook — dramatically reducing drop-off and delivering warm, qualified enquiries straight into HAT's pipeline.
Rather than broad awareness campaigns, we ran lead-capture ads that allowed families to express interest and submit their details without ever leaving Facebook — dramatically reducing drop-off and delivering warm, qualified enquiries straight into HAT's pipeline.
Consumer Profiling First
Detailed audience research defined the ideal homeschooling parent profile — ensuring every ad dollar reached families most likely to enrol, not just scroll.
In-Platform Lead Capture
Prospects submitted their details directly inside Facebook — no website redirect, no friction, no abandonment. Lower drop-off, higher volume.
PR-Powered Creative
A national Current Affairs feature provided broadcast-quality video content that added immediate credibility — giving HAT an unfair advantage in a cluttered feed.
Parent Testimonial Creative
Real parent testimonials ran alongside the media creative — social proof from families already enrolled, speaking directly to the fears and hopes of prospective parents.
Live Facebook Ads
Campaign Stats Callout
Leads Generated
1,000
Total leads from the HAT Facebook campaign
Cost Per Lead
$11.06
Average cost to acquire each lead
Reach
278,489
People reached during the campaign
Total Spend
$11,063.09
Total campaign budget spent
Channel Deep Dive :
Google Ads — Owning the Full Funnel.
Facebook captured families at the awareness and interest stage. Google Ads ensured HAT was present the moment a family moved to active search — typing in "homeschool tutoring Australia," "online tutoring homeschool," or "affordable group tutoring" — and was ready to take action.
Running a Maximise Conversions strategy with a Target CPA, the Google campaigns tracked multiple conversion types across the full funnel: calls from ads, contact form submissions, trial meeting bookings, and direct 1800 number calls. This gave HAT complete visibility into exactly how prospects were choosing to engage.
Running a Maximise Conversions strategy with a Target CPA, the Google campaigns tracked multiple conversion types across the full funnel: calls from ads, contact form submissions, trial meeting bookings, and direct 1800 number calls. This gave HAT complete visibility into exactly how prospects were choosing to engage.
Clicks
4,932
5.54% CTR
Avg CPC
$2.09
Cost per click
Total Spend
$10,293
Campaign window
Avg CPA
$87.23
Per conversion
The Unfair Advantage :
When media does the selling.
Most businesses run ads with generic stock footage or basic graphics. HAT ran ads with a national television appearance. Through our PR agency partner, we secured a feature on a major Australian current affairs program — and repurposed that broadcast footage directly into paid social creative.
The effect was immediate and powerful. Families watching HAT appear on television-style media instinctively trusted the brand before they'd even clicked. Combined with real parent testimonials sourced from HAT's existing community, the creative suite gave the campaign a credibility and authenticity that no studio-produced ad could replicate.
The effect was immediate and powerful. Families watching HAT appear on television-style media instinctively trusted the brand before they'd even clicked. Combined with real parent testimonials sourced from HAT's existing community, the creative suite gave the campaign a credibility and authenticity that no studio-produced ad could replicate.
Current Affairs Feature
A nationally broadcast appearance gave HAT the kind of third-party credibility that money can't buy — repurposed into high-performing paid social video that converted at scale.
Parent Testimonial Ads
Real families, real results. Testimonial creative ran alongside the media feature — giving prospects authentic peer validation at every stage of their decision journey.
Engagement Stats — Supplementary
Page Engagement
337,676
Post Reactions
4,742
Link Clicks
14,257
CPC
$0.78
Lead Visibility :
Every lead tracked. Nothing lost.
One of the biggest failure points in lead generation campaigns is what happens after the lead comes in. Enquiries arrive, get buried in inboxes, and fall through the cracks before anyone follows up. For HAT, we eliminated that problem entirely.
We built a custom automated lead tracking spreadsheet that functioned as a lightweight CRM — connected directly to the ad campaigns so that every single Facebook lead and Google conversion flowed into a shared, real-time document. Lydia and the HAT team had complete visibility over every enquiry: name, contact details, source, date, and follow-up status. No leads lost. No guesswork. Just a clean, manageable pipeline.
We built a custom automated lead tracking spreadsheet that functioned as a lightweight CRM — connected directly to the ad campaigns so that every single Facebook lead and Google conversion flowed into a shared, real-time document. Lydia and the HAT team had complete visibility over every enquiry: name, contact details, source, date, and follow-up status. No leads lost. No guesswork. Just a clean, manageable pipeline.
Automated Lead Capture
Every Facebook and Google lead flowed directly into a shared spreadsheet in real-time — no manual data entry, no delays, no missed enquiries.
Client-Side CRM Visibility
HAT had full access to their own pipeline at all times — with lead source, contact details, and follow-up status visible and up to date for every enquiry.
The Result:
Numbers that speak for themselves.
1,000+
Facebook Leads Generated
At $11.06 per lead
$0.78
Cost Per Link Click
Facebook engagement CPC
118
Google Conversions
Across calls, forms & bookings
Problems & Solutions :
How we tackled each challenge :
Problem
Low lead volume in a competitive market
HAT was generating almost no consistent enquiries despite having a strong product and compelling pricing.
Solution
Built a full-funnel lead generation engine
Facebook and Google campaigns created a repeatable flow of new enquiries every week — 1,000+ leads generated.
Problem
No creative differentiation
Generic ad creative wasn't cutting through in a saturated education category full of tutoring providers.
Solution
Leveraged a national media feature
Broadcast-quality Current Affairs footage gave HAT instant credibility and outperformed all standard ad formats.
Problem
No targeting clarity
Campaigns were reaching the wrong audiences, wasting budget on families outside HAT's ideal customer profile.
Solution
Built a detailed consumer profile first
Deep audience research defined exactly who to target before a single ad was published — every dollar worked harder.
Problem
Leads falling through the cracks
No system to track, manage, or follow up enquiries consistently — leads came in and went nowhere.
Solution
Automated a custom CRM spreadsheet
Every lead flowed into a real-time shared pipeline, giving the HAT team complete visibility and control over their funnel.
Tools & Technology :
The stack behind strategy
Paid Social
Meta Ads Manager (Facebook & Instagram)
Search Ads
Google Ads — Search Campaigns (Target CPA)
Analytics
Meta Pixel + Google Analytics 4 + Google Tag Manager
CRM & Automation
Custom Automated Lead Tracking Spreadsheet
