#Whatsappmessaging #Facebookleads #CRO #Websiteoptimisation

DHF Tyres : Turning stagnant growth into a scalable lead machine.

Client

DHF Tyres

Industry

Automotive / Tyre Retail & Service

Location

Australia

Service

Facebook Lead Generation · WhatsApp Messaging Automation · CRO & Website Optimisation

Challenge

Business growth had stalled — the team was chasing leads instead of closing them

Outcome

A fully automated lead pipeline that delivers warm, ready-to-close enquiries directly to the DHF team

The Challenge :

A great business with a growth problem.

DHF Tyres had built a strong reputation through exceptional service and glowing customer reviews. But despite the quality of their work, the business had plateaued. Growth had stalled, and the team found themselves spending too much time chasing cold or lukewarm leads time that should have been spent doing what they do best: closing jobs and delivering outstanding service.

The challenge wasn't product or people. It was pipeline. DHF needed a smarter, more scalable way to attract, qualify, and convert potential customers without adding headcount or complexity to their day-to-day operations.

DHF Tyres automotive workshop in Australia featuring vehicle lifts and tyre service equipment.

The Strategy :

We built the machine. They run the business.

After reviewing DHF's existing reputation, customer feedback, and operational strengths, Tamed Marketing designed a focused digital strategy built around two core pillars: Facebook Lead Generation to capture high-intent prospects at scale, and WhatsApp Messaging to nurture and convert those prospects into booked jobs automatically.

We also conducted a thorough Conversion Rate Optimisation (CRO) audit of their existing website, ensuring every touchpoint was working harder to qualify visitors and deliver the right information to the DHF team before a conversation even began.

Facebook Lead Generation

Precisely targeted campaigns that reach local drivers actively searching for tyre services capturing their details in-platform for a frictionless, low-drop-off experience.

WhatsApp Messaging Automation

Instant, personalised follow-up the moment a lead comes in meeting customers on the channel they already use, nurturing them toward a booking before a competitor can respond.

CRO & Website Optimisation

A forensic review of the DHF website to remove friction, improve information capture, and ensure every visitor's enquiry arrived fully qualified saving the team time on every call.

Channel Deep Dive :

Facebook Lead Generation.

Facebook Lead Ads allow DHF Tyres to appear in front of the right local audience at exactly the right moment people actively searching for tyre replacements, wheel alignments, or emergency services. Because leads submit their details directly within Facebook, there's no redirection, no lengthy form, and no drop-off. The result is a high volume of warm leads delivered straight into DHF's pipeline, at a cost-per-lead that traditional advertising simply can't match.

In-Platform Lead Capture

No website redirect needed. Prospects fill in their details without ever leaving Facebook dramatically reducing drop-off rates

Hyper-Local Targeting

Reach drivers within a precise radius of DHF's location ensuring every ad dollar is spent on people who can actually walk through the door.

Pre-Qualified Intent

Custom form questions screen for job type, vehicle, and timing so DHF knows exactly what each lead needs before picking up the phone.

Scalable Volume Control

Budget can be dialled up or down instantly giving DHF full control over the volume of leads flowing in at any given time.

Live Facebook Ads:

147 messaging conversations generated by the Tyres WhatsApp Campaign at $19.42 per result, reaching 56,366 people — with $2,854 spent across the campaign window.

Channel Deep Dive :

WhatsApp Messaging Automation.

Speed is everything in lead conversion. Research consistently shows that the first business to respond wins the job and most businesses respond hours, sometimes days, too late. WhatsApp Messaging automation ensures DHF Tyres responds to every single lead within seconds, on the channel with the highest open rates in the world (over 98%).

Each message feels personal, relevant, and timely walking the lead from interest to booked appointment with minimal manual effort from the DHF team. Instead of chasing leads, the team now simply responds to warm, engaged prospects who have already expressed clear intent.

The Conversion Sequence

1. Lead submits Facebook ad enquiry - Automated trigger fires instantly

2. WhatsApp message sent within 30 seconds - Personalised greeting with offer — as shown 

3. Follow-up sequence activates - 2–3 touchpoints over 48 hours if no reply

4. Lead responds - DHF team picks up a warm, qualified conversation 

5. Appointment booked - Job confirmed — no chasing required!

Website Optiomisation :

CRO - making every visitor count.

A great ad strategy means nothing if the website fails to convert. Our CRO audit of the DHF Tyres site identified friction points, unclear calls-to-action, and form fields that were capturing the wrong information leaving the sales team without the context they needed to close efficiently.

We restructured the user journey and introduced two high-impact conversion elements that immediately improved how visitors engage and take action.

Sticky Call Button

We added a persistent call button that stays fixed on screen as users scroll so the moment someone is ready to enquire, the action is always one tap away. No hunting for a phone number, no friction, no lost leads.

WhatsApp for Business Integration

A WhatsApp chat widget sits in the bottom-right corner of every page — connecting the website directly into DHF's lead pipeline. Visitors can start a conversation instantly, feeding straight into the same automated follow-up sequence.

Hero Sticky Button & Whatsapp :

Full page view :

The Result:

Numbers that speak for themselves.

Add final campaign metrics below once live data is confirmed. Placeholder stats shown.

340 %

More Inbound Leads

Within first 90 days

30s

Average Lead Time Response

Automated WhatsApp reply speed vs industry average of 5+ hours

67 %

Conversion Rate Improvement

Post-CRO website enquiry to booked job ratio

Problems & Solutions :

How we tackled each challenge :

Problem

Business growth had plateaued

DHF was highly regarded but couldn’t translate reputation into consistent new customer volume.

Solution

Built a full lead generation engine

Facebook campaigns created a repeatable, scalable pipeline of new enquiries flowing in every week.

Problem

Team was chasing leads, not closing them

Time was wasted following up cold or disengaged contacts — draining energy and morale.

Solution

Automated the entire follow-up sequence

WhatsApp automation handles every touchpoint until a lead is warm and ready so DHF only talks to people ready to book.

Problem

Website wasn’t converting or qualifying

DHF was highly regarded but couldn’t translate reputation into consistent new customer volume.

Solution

Redesigned the enquiry experience with CRO

A restructured user journey and smarter forms now capture the right information upfront every time.

Client Testimonial :

“We have had a great experience working with Tamed Marketing. Naman and his team have helped elevate DHF Tyres’ online presence with clear strategy and consistent execution. From lead generation to overall digital direction, everything has been handled professionally and efficiently. Communication is always transparent and they genuinely care about delivering measurable results. Highly recommend for any business looking to grow.”

— Dinuka Tissera, DHF Tyres