Homeschool Academy Tutoring : From Invisible to In-Demand
#MetaAds #EcommerceGrowth #3DRendering #FounderLedCreative #BrandStrategy #ShopifyGrowth
Soko Parfums : A$85,894 in 3 Months — 284% Revenue Growth
The Challenge :
Great product. No machine to scale it.
Soko Parfums had something real from the start — a genuinely distinctive luxury fragrance product, made in France, bottled in Australia, and built around a brand identity bold enough to demand attention. They were already generating some organic sales. But traction without infrastructure is a ceiling, not a launch pad.
The brand lacked the creative assets, paid media architecture, and digital presence to turn early interest into scalable, consistent revenue. Without a proper ad strategy or a strong visual identity to fuel it, Soko was leaving significant growth on the table every single month. They needed a creative machine — founder-led, high-converting, and built to compound.
The brand lacked the creative assets, paid media architecture, and digital presence to turn early interest into scalable, consistent revenue. Without a proper ad strategy or a strong visual identity to fuel it, Soko was leaving significant growth on the table every single month. They needed a creative machine — founder-led, high-converting, and built to compound.
The Strategy :
We built the machine. Then we scaled it.
Tamed Marketing designed a commercial strategy built around three interlocking pillars: founder-led creative that gave Soko Parfums an authentic visual voice built for paid performance; 3D product rendering that eliminated the need for traditional photography while creating a luxury-grade visual identity; and a full-funnel Meta Ads architecture built to compound — TOF prospecting feeding retargeting funnels that consistently delivered exceptional ROAS. Alongside the paid strategy, we provided end-to-end brand advisory covering shipping, website build, photography direction, and a global expansion roadmap.
Meta Ads — Full Funnel Architecture
TOF prospecting across multiple geographies and audiences, backed by high-ROAS BOF retargeting — a compounding purchase funnel that delivered a 7.03x average ROAS and 13.43x peak within three months.
3D Rendering & Brand Elevation
Custom 3D renders for each product created a luxury visual identity at zero photography cost — elevating Soko's brand positioning across every paid, organic, and social channel from day one.
Full Brand Advisory
Strategic guidance across Shopify build, shipping, creative direction, and a global expansion roadmap — ensuring every commercial decision matched Soko's ambition to become a world-class fragrance house.
Channel Deep Dive :
Meta Ads — A machine built to compound.
The Meta Ads architecture was built across two distinct layers that worked in tandem: top-of-funnel prospecting to expand reach and drive new customer acquisition at scale, and bottom-of-funnel retargeting to convert warm audiences at the highest possible efficiency. Every new customer reached by TOF became retargeting fuel — creating a compounding system where performance improved month on month.
Across four active campaigns running December 2025 through February 2026, Soko Parfums achieved an average ROAS of 7.03x — with the BOF All Retargeting campaign delivering a 13.43x return. The creative driving it all was entirely founder-led: authentic, editorial, and built around the brand's core identity of bold, unapologetic luxury.
Across four active campaigns running December 2025 through February 2026, Soko Parfums achieved an average ROAS of 7.03x — with the BOF All Retargeting campaign delivering a 13.43x return. The creative driving it all was entirely founder-led: authentic, editorial, and built around the brand's core identity of bold, unapologetic luxury.
TOF Prospecting — Multi-Market Reach
Top-of-funnel campaigns ran across multiple geographies and audience segments simultaneously, building brand awareness and new customer pipelines across Australia and international markets at scale.
BOF Retargeting — Catalog & All Audiences
Catalog and all-audience retargeting campaigns converted warm traffic at exceptional efficiency — with BOF All Retargeting achieving a 13.43x ROAS and cost per purchase of just $14.94.
Founder-Led Creative
All ad creative was built around the founder's vision — editorial, visceral, and unmistakably Soko. No generic stock. No safe choices. Creative that stopped the scroll and made people feel something before they clicked.
Full Funnel Attribution
7-day click attribution tracked every touchpoint across all four campaigns — ensuring budget was continuously optimised and every dollar of ad spend remained accountable to revenue.
Meta Ads
Shopify Revenue Growth — Stats Callout
A$85,894 in total sales generated in just 3 months after launching ads — a 284% revenue increase vs. the prior period — with 336 orders fulfilled, an 11.69% returning customer rate, and an average order value of A$218.24.
Gross Sales
A$84,773
⇧ 217% vs prior period
Total Sales
A$85,894
⇧ 284% vs prior period
Orders Fulfilled
336
⇧ 169% vs prior period
Avg Order Value
A$218.24
⇧ 36% vs prior period
The Visual Edge :
Zero photography budget. Zero compromise.
One of the most significant creative decisions in Soko Parfums' growth strategy was the complete elimination of traditional product photography — replaced entirely by custom 3D renders. Each scent received its own photorealistic visual: Vanilla Venom, clean and minimal against textured concrete; Yuzu Juicebox, fresh and crystalline; Plum on Fire, warm amber glowing through the glass. The Soko Matchbox discovery set was rendered as a complete product suite — premium packaging and all three miniatures, studio-perfect.
These renders gave Soko a level of visual consistency and luxury positioning that would have cost tens of thousands of dollars to achieve through traditional production. Instead, every digital touchpoint — ads, website, social — was elevated from the first campaign. The brand looked world-class before it had spent a single dollar on a photoshoot.
These renders gave Soko a level of visual consistency and luxury positioning that would have cost tens of thousands of dollars to achieve through traditional production. Instead, every digital touchpoint — ads, website, social — was elevated from the first campaign. The brand looked world-class before it had spent a single dollar on a photoshoot.
Beyond The Ads :
Strategy that goes all the way down.
Tamed Marketing's relationship with Soko Parfums extended well beyond running paid ads. From the earliest stages of the brand's commercial launch, we provided strategic input across every front: Shopify architecture and website build guidance, shipping strategy and fulfilment structure, photography direction and creative briefs, and a long-term global expansion roadmap designed to take the brand from its Australian base into international markets.
The result was a brand that operated coherently — every customer touchpoint aligned, every operational decision considered, and every creative asset working as part of a unified commercial strategy. When the ads performed, the infrastructure was ready to convert and fulfil. Nothing was left to chance.
The result was a brand that operated coherently — every customer touchpoint aligned, every operational decision considered, and every creative asset working as part of a unified commercial strategy. When the ads performed, the infrastructure was ready to convert and fulfil. Nothing was left to chance.
Shopify & Website Strategy
End-to-end guidance on Shopify build, UX architecture, product page structure, and conversion optimisation — ensuring the store was built to sell and scale from day one.
Global Expansion Roadmap
Strategic advice on shipping, international market entry, photography direction, and brand scaling — a clear path from Australian launch to global fragrance house.
The Result :
Numbers that speak for themselves.
A$85.9K
Revenue in 3 Months
284% increase vs prior period
7.03x
Average ROAS on Meta Ads
13.43x peak — BOF retargeting
284%
Revenue Growth
336 orders · A$218 avg order value
Problems & Solutions :
How we tackled each challenge :
Problem
Organic traction with no paid engine to scale it
Soko had early organic sales but no creative machine, no ad architecture, and no repeatable system to turn interest into consistent revenue.
Solution
Built a full-funnel Meta Ads machine from scratch
TOF and BOF campaigns launched in December 2025 — generating A$85,894 in revenue within 3 months at a 7.03x average ROAS.
Problem
Limited creative assets and no photography budget
Luxury fragrance demands exceptional visual creative. Soko had minimal assets and no budget for traditional production at launch scale.
Solution
Created 3D renders for every product
Custom 3D renders eliminated the photography cost entirely while delivering a luxury visual identity that elevated the brand across every channel.
Problem
No commercial infrastructure to support growth
A great product and a bold brand voice, but no Shopify architecture, shipping strategy, or global roadmap to scale from.
Solution
Delivered end-to-end brand advisory
Strategic input across Shopify build, shipping, photography direction, and a global expansion roadmap — giving the brand a coherent commercial foundation.
Problem
Competing in a premium, crowded category
The fragrance market is dominated by heritage houses with decades of brand equity and production budgets that dwarf a new entrant's.
Solution
Positioned Soko as a bold challenger brand
Founder-led creative, 3D visual identity, and a clear brand voice — "Cause Chaos Responsibly" — made Soko impossible to ignore without trying to out-spend the competition.
Tools & Technology :
The stack behind strategy
Paid Social
Meta Ads Manager — TOF & BOF Campaigns
E-Commerce
Shopify — Store Build & Revenue Tracking
Creative Production
3D Product Rendering — Full Brand Visual Suite
Analytics
Meta Pixel + Shopify Analytics + GA4
